The biggest movie trailer ever made belongs to Spider-Man: Brand New Day. Released on March 17, it became the first movie trailer in history to cross one billion views, reaching this milestone within just four days. Tom Holland’s fourth MCU outing as Peter Parker has produced a promotional achievement that the entertainment world had never seen before and may not see again for a very long time.
The film is directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, part of the ongoing Sony-Marvel MCU collaboration. Brand New Day is the fourth Spider-Man film in the series and is set within Phase Six of the MCU. It explores the four years of Peter Parker’s life following No Way Home’s devastating conclusion, showing him alone, forgotten, and yet still determined to be the hero that New York needs.
WaveMetrix tracking data confirmed the trailer had exceeded 1.1 billion views by Tuesday. The single-day figure of 718.6 million demolished every previous record in the film and entertainment world: Deadpool & Wolverine at 365 million, No Way Home at 355.5 million, and GTA VI at 475 million. These records had each been considered milestone achievements before Brand New Day reset the bar entirely.
Commercially, the implications are staggering. No Way Home earned $1.9 billion globally and became one of the most successful superhero films in cinematic history. Brand New Day, which has already generated far greater pre-release momentum, appears positioned to challenge that total when it opens in theatres on July 31. Industry projections for the film’s opening weekend are being revised upward on a daily basis.
The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. India will see the film in six languages across all premium formats. The biggest movie trailer ever made has been released — and the biggest film it promotes opens on July 31.